Project Highlight

Project Summary

A unique opportunity

Law Game aimed to bring practicing lawyers and legally minded people onto a platform to discuss current and controversial court cases in Canada. We worked alongside a small team to prototype this idea in order to present it to potential investors.

Industry

Legal Tech

Services

Product Design
Brand Identity

Tasks

Webflow
Web Development
Wireframing
User Testing
User Interface Design (UI)
User Experience Design (UX)
Microinteractions
Brand Building
Logo Design

Project Highlight

The Why

Leveraging legal pros' competitive nature

We were approached to prototype and explore what it would look like if typically ambitious, competitive lawyers and legally minded Canadians could test their legal knowledge by predicting outcomes of prominent cases in Canada.

Project Highlight

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The Effort

Building the right platform

User research was imperative to finding out what our audience wanted out of this product. We put together some low fidelity wireframes in InVision and conducted boots-on-the-ground user testing at Ryerson's campuses in downtown Toronto, and legal incubators.

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Project Highlight

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The Result

Gameification for the win

Through the process of prototyping this product we realized that gameification was such a new concept, yet still attractive and useful to users.

Once processing the insights we received from our research, we created high fidelity mockups to finalize the idea and vision for the product. Proper branding was also developed which included a logo, color scheme, iconography, illustrations, and UI style.

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Testimonial

Testimonial

Matthew Calvin

UX Designer, Property.ca

Sean is a self-driven, highly adaptive designer. His drive to solve complex design problems adds a tremendous value to any design team. Working with Sean is an absolute pleasure.