ProVia
Raising the bar for the building materials industry.
Law Game
Gameifying the Canadian legal space.
Foundation Software
Redesigning an enterprise application for field use.
Product Design
is easy with us.
Read more bout the processes in place for our most common projects.
Defining the Scope
Figuring out the purpose that a new website will fulfill within your business, i.e. increasing your reach, growing your brand or increasing qualified leads.
Sitemap and Wireframes
Using your websites goals, we establish an over-arching website structure and page architecture built to match.
Aesthetics and Brand Activation
We use your website to grow your brand and make sure your site is your own with specially tailored UI and visual elements.
Testing and Validation
Now that the site has been designed and developed, we make sure to test everything; every page, every screen size and all functionality.
Requirements and Scope
We figure out exactly what your product needs to do, what the business need is, who the users are and what the timeline is.
Research
With clear direction, we're now able to conduct thorough research on our targeted users, business sector and competitors.
Prototyping
This step is split into two parts; low fidelity and high-fidelity prototyping. Low-fidelity prototypes are like wireframes, and are made to standardize the layout and general design of screens. High-fidelity is more realistic, including transition animations, robust branding and polished UI, with the intent of handing off to developers.
Validation and Monitoring
After the app is developed, we pay close attention following launch with various tools like Hotjar to make sure user behavior lines up with our intentions.
Audit and Analysis
We measure your current position within your market and where the room for improvement lies.
Defining Goals and KPIs
With your current position brought into the light, we define and prioritize what exactly qualifies success for your business.
Action Plan
After defining metrics for success and our shortcomings, we can then choose the channels and creative strategy.
Monitoring and Refining
With our campaign in full-swing, we measure results against our KPIs and make adjustments to our strategy as needed.
Building on Authenticity
We get to know you and your values on an authentic level in order
define what an effective brand for you looks like.
Competitor Research
We analyze the different ways your business is positioned in the market, what works, and mix that with your own unique personality.
Visual Lanuage
With a foundation built, the face of your business is ready to be created, including a logo, color palette, and other brand artifacts that truly define you and your business.
