Brand Identity

Figuring out the purpose that a new website will fulfill within your business, i.e. increasing your reach, growing your brand or increasing qualified leads.

Using your websites goals, we establish an over-arching website structure and page architecture built to match.

We use your website to grow your brand and make sure your site is your own with specially tailored UI and visual elements.

Now that the site has been designed and developed, we make sure to test everything; every page, every screen size and all functionality.

We figure out exactly what your product needs to do, what the business need is, who the users are and what the timeline is.

With clear direction, we're now able to conduct thorough research on our targeted users, business sector and competitors.

This step is split into two parts; low fidelity and high-fidelity prototyping. Low-fidelity prototypes are like wireframes, and are made to standardize the layout and general design of screens. High-fidelity is more realistic, including transition animations, robust branding and polished UI, with the intent of handing off to developers.

After the app is developed, we pay close attention following launch with various tools like Hotjar to make sure user behavior lines up with our intentions.

We measure your current position within your market and where the room for improvement lies.

With your current position brought into the light, we define and prioritize what exactly qualifies success for your business.

After defining metrics for success and our shortcomings, we can then choose the channels and creative strategy.

With our campaign in full-swing, we measure results against our KPIs and make adjustments to our strategy as needed.