Project Highlight

Project Summary

Standing out with authenticity

Rock Plumbing wanted to build their online presence further than just social media. They needed their own online home for their business.

Run-of-the-mill home-service digital marketing would get the job done, but a unique brand identity and modern, easy-to-use website would give them an edge.

Industry

Home Services

Services

Web Design & Development

Tasks

Brand Activation
Webflow
Web Design
User Experience Design (UX)
Brand Positioning
Creative Direction
Local SEO
Lead Generation
SEO

Project Highlight

The Why

Serving communities with genuine care

Rock Plumbing isn't the only plumber in Wayne county, but they're the best looking online for sure. Small businesses need to set themselves apart online, and standard digital marketing packaged to the right niche isn't impressing homeowners anymore. To stand out among such a large crowd you need to make a big impact right off the bat.

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The Effort

Building a better strategy

Our solution for Rock Plumbings web presence is a beautiful, clean design, and a super-simple user experience.

Priorities were to:

  • Immediately garner social trust with 5 star reviews
  • Make navigation not only easy, but really, really nice on the eyes
  • Make email contact easy, but try avoiding too many phone calls

We really wanted local homeowners to see Rock Plumbing as a professional outfit with extensive capabilities, but still be able to relate to them as your neighborhood plumber.

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The Result

Truly standing out

Rock Plumbing is successfully positioned today as a professional outfit, that truly cares about the individuals they serve.

Information is super easy to find, and photos of installs are just one click away, helping homeowners quickly develop trust in Isaac and his team. We even developed a multi-step form to collect leads and gather photos of the problem a homeowner could be having.

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Testimonial

Testimonial

Isaac Steiner

Founder, Rock Plumbing

Sean did an exceptional job building our website. From our initial consultation to the launch date, he was extremely detailed the whole way. I felt heard and understood as we worked together to tailor the website to our specific company needs. Sean is very knowledgable and highly skilled. We have been extremely happy with the final product! Thanks Sean!